We track down and source exceptional coffee by working closely with our trusted partners on the ground and travelling to origin to search the land ourselves. The truth is, we would be nowhere without the skilled effort of the farmers and the workers at origin. To honour this indispensable effort, we are always expanding our Direct Trade model. This involves us going to origin to meet our growers, tour their farms, get to know one another, and work out an agreement face-to-face. Through Direct Trade, we can be sure all of the premium prices we pay goes straight into their hands.